Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, which have been updated with a new interface but still retains the core feature of both applications: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger tactic to break in to the US market. Inside the first quarter of 2018, TikTok was the world’s most downloaded iOS app, in accordance with a written report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned from the platform as a result of her status being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while some are debating how to identify themselves moving forward: musically has become “tik tok” but i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll get to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok is going to be missing a crucial part from the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to make karaoke videos are still there, but rebranding the app with an all new name and forcing the previous Musical.ly users to migrate to a new platform is really a move that may alienate the first community. It’ll be up to the teens to choose whether TikTok’s popularity in China will translate to success in the US.
The brand new app will retain the most popular features of both platforms and existing users may have their account, content and fan base automatically migrated towards the new TikTok app, which will possess a new brand name and interface. The brand new app includes upgrades for instance a “reaction” feature that enables users to respond to friends’ videos straight from the telephone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit due to the shared mission of both experiences – to make a community where everyone can be considered a creator.”
TikTok is actually a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It was by far the most downloaded non-game app within the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain as being a stand-alone app.
As well as the new app, TikTok is launching a number of new creator programmes to provide users with technical support, performance insights and help with growth strategy. Additionally it is launching a brand new safety centre, “to build a web-based experience that feels safe and welcoming,” in accordance with the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users get more than tripled the amount of time they spend watching short videos within the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for brief video apps in China, where Douyin competes with some other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to protect minors.