Most AdWords Management companies would love you to think that AdWords management is about market and keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small portion of the AdWords puzzle. Centering on it and keyword list building alone can be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to remain far away from AdWords management firms that go on and on regarding their “niche research”. Keyword research can be Very costly if it’s not done the right way. I look at it being a crutch for most AdWords management companies. In the end, how hard can it be to build a sizable keyword list, sit back and watch as being a client spends countless dollars testing out a brand new list then simply seeing which search terms are profitable or otherwise not.
My point is market and keyword research is a thing that is very cost efficient and will not require a bunch of wasteful spending. It is additionally something that should be done very gradually to stop wasteful spending on considerable amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- In the event you come across a company that talks about niche research without telling you about the following things, watch out. Should they don’t mention these next few thing for you then 1) they don’t have what must be done to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you…Whatsoever.
AdWords Management is not really All About Market And Keyword Research
In fact Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management simply because Google HATES campaigns which have little if any adgroup relevancy. Irrespective of how much time it will take to set a campaign up like this, even if it a new keyword list your campaigns needs to be set on top of perfect relevancy. Each keyword needs to be put in an adgroup all by itself or either be placed into an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s an important step in decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how many times lack of ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, of course and expects to find out that the ads are perfectly related to the keyword which was searched on. Every one of keywords an advertisement written specifically for that individual keyword using the keyword searched on appearing at least two times within the ad. Why don’t AdWords management companies tell you about this? It is a crucial part of niche research! First of all you will receive sorry results and click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Market And Keyword Research” if you’re contaminating the research with ads that do not convert and that cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of much to do with market and keyword research. Consider it… Precisely what is the whole purpose? The objective of keyword research is to look for which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Cost Efficient- (Providing a great return on the click cost investment)
C-HORRIBLE – (You have to find which search phrases usually are not providing you with targeted visitors and sales. You know, those which set you back a great deal money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is where with a mix of special programming and Search Engine Optimization, you will make your landing page perfectly highly relevant to your keyword list. This keeps customers on your own site longer and makes Google charge you far lower costs per click. Whatever you decide to do make sure that you don’t fall for the whole “Niche Research Speech” most AdWords management jmegga are giving since it is “nothing” with no strategies I mentioned previously.
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