As already mentioned, not only should your press release have a catchy title and sub headline, the first paragraph may also be extremely important. This is the perfect location for giving information regarding what you are actually seeking to portray to the reader. Perhaps the use of some statistics may be used, providing you do not go overboard.
In case you have already written a powerful headline and sub headline, then chances are you are well underway to writing a good press release. Concentrate On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Target The Media – Who may be your audience? Sure it might be nice, in a perfect world if everyone could read your press release. A good way to achieve this has someone distribute this information for you personally. Beginning from us is an excellent starting place, however a highly written press release could have reiterations written by journalists for publication on internet sites, in trade publications and or on the radio/television.
Which means that if you write your press release and keep the media in your mind, you will have a better chance of gaining second level exposure. First level exposure is via best press release distribution service such as 24-7pressrelease.com. Second level exposure is when the media pickup your story, call you, or just modify it for his or her own use. This is when you may receive extremely targeted contact with your industry.
Although personally exposure is definitely nice, the targeted exposure is the place you could eventually make use of obtaining customers or having the attention of your targeted audience.
Keeping your press release simple, to the level, easily readable and grammatically correct having a unique story will enhance your odds of an individual from your media picking up your story.
Attribution – So what exactly is attribution and just how do i incorporate great at my press release? Attribution is the process of assigning a quality or character to a person or thing. This may also be seen as assigning to some cause or source. Most well written press announcements use attribution. In case your company will likely be looking to use attribution (quoting information on another Company or individual) within your press release, ensure you know your sources, and also have your facts and data correct.
To begin with, it is a great idea to get permission from sources what your location is making quotes from copyright information. If you use copyright information inside your press release and you should not attain written permission to make use of this information, you could be held liable.
When creating an estimate from copyright information, be sure to state the cause of the quote like the date. If you are creating a comment on the quote, from copyright information, make sure you are the complete name from the individual making the quote and their position. This helps validate your release.
In this bad example, there is no attribution. The example will not state who made the quote, nor that is commenting on the quote or their position. This also lacks source and date information.
On a quote made by John Doe, marketing manager of XYZ Corporation inside the Thursday February 1, 2004 edition from the Sun Newspaper “XYZ is always to raise rates…”, Jane doe, president of ABC comments “This is something we shall take advantage of…”.
In this example, all sources, names and positions are clearly stated regarding not leave your reader wondering about the credibility of the press release.
Although there are cases where quotes of copyright information may be used without written permission from the Company being quoted, this can be generally done in a positive context and is not the most effective practice to follow along with.
What Might Appear To Be News. What might appear to be news to you may not be for any interest to the general public, or even the media. Ensure that whenever you write your press release you have something to write about. Maintain your press release as an interesting story to share with. Make sure you will grab the eye of the general public. Ensure it is unique. Ask some people if they think that what you are actually about to write will be of general interest to the media or public.
What Not To Talk About Or Do – There are specific don’ts that are uncomplicated to follow. Do not write your press release as though it would read as an advertisement. Do not submit your press release should it be encotg with grammatical errors and typos. Tend not to submit your press release when it is geared toward illegal activity, stock promotion (unless you happen to be registered part of the NASD using a registration number), hatred towards others, or terrorism. Do not continually submit exactly the same press release over and over, or perhaps the one that.